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Halliday Finch Strategic Communications (HF Comms)


Halliday Finch Strategic Communications (HF Comms)

Halliday Finch Strategic Communications (HF Comms) a division of Halliday Finch offers a comprehensive range of strategic communications services to its clients. These include:



Media Operations

  • HF Comms offers a full range of services both for media personnel and for clients who are required to engage with the media. Services include routine media activities such as the drafting and dissemination of media releases and the organisation of media events as well as crisis communications management as and when required. HF Comms also has extensive experience of facilitating visits by the media themselves to hostile environments.
  • HF Comms offers targeted monitoring of the media environment in a format and at a pace that suits the client's needs (weekly/daily/twice daily), local/regional/international media, written/verbal/electronic format, focussed on specific issues or a general survey of the media environment for instance).

Influence & Outreach Activities

  • In addition to Media Operations, HF Comms also offers clients the ability to engage with target audiences and change perceptions using means other than the news media.
  • Influence activities offered by HF Comms such as the production and dissemination of a wide variety of influence products such as video and audio material (advertisements, documentaries, placed news inserts and so on), web-based activity (including dedicated websites as well as the inserts into other sites such as YouTube, Facebook and other social networking sites), printed material (newsletters, brochures, fliers, posters, billboards and so on) and durable influence products or novelty items (such as t-shirts, caps, schoolbags, textbooks, pens). Major events (sporting events, concerts, exhibitions and so on) are also a key influence tool used by HF Comms
  • HF Comms also offers clients the ability to engage with the population at all levels through Outreach – from key leaders (such as politicians, clan elders, religious leaders) to local influencers and the general population itself. While undoubtedly the most challenging of all Strategic Communications activities to achieve, Outreach, when it is effective, is by far the most effective means of influencing perceptions.

How HF Comms Delivers Influence & Outreach

  • HF Comms recommends the use of both Influence and Outreach Activities as well as Media Operations as part of a co-ordinated Strategic Communications campaign.

Exemplar Campaign

  • A client intends to establish a facility in an area that suffers from both the activities of criminal gangs and a violent extremist group that opposes any foreign presence in the country.
  • A typical campaign to create positive perceptions amongst a localised population might begin with a radio drama series aired on local radio station, supplemented by a website (to allow the downloading of episodes after airing) and pre-loaded MP3 players or DVDs as well as a Kindle/iBooks-friendly novelisation of the radio drama in the local language.

    This would be the CATALYST for the campaign, focussing the population on the relevant issues (perhaps undermining the views of detractors amongst the population obstructionist elements who might seek to obstruct the client's activities or by simply providing an explanation about the activities of the client to counter potential misunderstanding or misrepresentation) and opening up the communications environment.
  • Subsequent activities might include advocacy by significant local figures on behalf of the client with local elders, religious leaders, security personnel and political leaders. They in turn would be expected to deliver a consistent, positive message to their own specific audiences (through a local and therefore authoritative voice). In addition, other advocates might engage directly with the populace, face to face.
  • In addition, durable influence tools might be used: schoolbooks, pens, sports equipment and sports kit delivered to local schools, for example, provide a long term message and a positive impression of the activities of the client.
  • Sponsorship and marketing activities, such as the sponsorship of a sports venue or a tournament also provides a different, but complimentary positive impression.

Strategic Communications Support Services

  • HF Comms also provides supporting services that are likely to be required by clients engaging in Strategic Communications activities – research (including polling and Focus Groups), translation services, IT and Comms, transport, logistics and security.

MEDIA Support Services

  • HF COMMS specialise in taking media clients to hostile environments. We will arrange the trip from end to end, covering internal flights, transport, security and introductions to relevant people to 'get the story'.

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